Kevin Allen

Kevin Allen is Risk and Lending Strategy Advisor at Updraft, working with the team to help shape a responsible, sustainable approach to consumer credit.

Kevin brings extensive experience across UK financial services and fintech, having held senior risk and lending leadership roles over many years. His background includes serving as Chief Risk Officer at Plend, and previously as the first Chief Risk Officer at RateSetter, where he later led retail lending strategy.

Across his career, Kevin has focused on building robust credit and risk frameworks that support long-term outcomes – balancing prudent lending, regulatory standards and fair treatment for customers.

At Updraft, Kevin works closely with the leadership and risk teams, contributing expertise in underwriting, portfolio strategy and credit risk management as the business continues to scale responsibly.

Kevin shares Updraft’s belief that credit should be designed around clarity, fairness and real-world progress for customers.

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