Aseem Munshi is the Founder and CEO of Updraft, a UK-based, FCA regulated credit app built by a team focused on helping people move forward with their money and building a healthier relationship with their credit.
Before founding Updraft, Aseem spent over 14 years in banking, including leading HSBC’s UK credit card and unsecured lending business. That experience, combined with the expertise of the wider Updraft team, shaped a shared belief that traditional credit often works against people as it follows a cookie cutter approach.
Updraft was created to offer a better alternative. Together, the team set out to build a clearer, fairer approach to credit – one that supports progress, confidence and real-life decision making.
Under Aseem’s leadership, Updraft brings together specialists across credit, technology, data and customer support. The team combines open banking, credit data and behavioural insight to help customers take control of credit card debt and move forward with clarity.
Aseem and the Updraft team believe credit should work around real life, not perfect finances – and that progress is always more important than perfection.
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Updraft is authorised and regulated by the Financial Conduct Authority under firm reference number 810923.
Fairscore Ltd (trading as “Updraft”) is registered in England. Our registered company number is 10868865 and our registered office is at 20-22 Wenlock Road, London, N1 7GU. Updraft is acting as an agent of TrueLayer, who is providing the regulated Account Information Service and is authorised and regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and Electronic Money Regulations 2011 (firm reference number 901096).
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