The credit card companies are not in the business of helping you leave. The longer you carry a balance, the more interest you pay, and the system runs that way by design.
Updraft works the other way round, and last week the people using it made that point for us. We have been named best personal finance app at the British Bank Awards 2026, announced on 21 May in London.
Voted for by the people who use it
The award is voted for by customers, not handed out by a panel. More than 229,000 reviews went in through Smart Money People this year. So it comes from the people actually using Updraft to get on top of their credit card debt.
On Smart Money People, Updraft holds an average score of 4.88 out of 5 from more than 11,000 reviews, with 96 per cent rating it five stars. Behind that number are people getting on top of their card balances and paying them down faster.
Since launch, more than a million people have used Updraft, and together they have paid off over £750 million in credit card and overdraft debt. Card by card, balance by balance, that is a lot of money moved out of the hands of the lenders charging interest on it.
What the award says
Peer Jelendorf, CEO of Smart Money People, congratulated Updraft on the win:
“Congratulations to Updraft for being awarded Best personal finance app, recognising the impact it is having in helping customers take greater control of their finances. On the Smart Money People platform, customers also highlight the smooth and efficient experience from application through to ongoing use, along with the clarity and support provided throughout their journey.
Together, these elements reflect Updraft’s focus on reducing financial complexity and helping people feel more in control of their money. The whole team at Updraft should be very proud of this recognition.”
Aseem Munshi, founder of Updraft, said:
“We built Updraft to help people pay off expensive credit card debt and feel back in control of their money. To be voted best personal finance app by the people we set out to help is the recognition we care about most.”