Updraft Ranked on the Sifted 100 List
We're thrilled to be named #52 on the Sifted 100 list of the UK & Ireland's fastest-growing startups for our mission to build financial freedom.

In a year marked by fierce competition and innovation across the startup landscape, achieving a position on this list is a huge testament to what we’re building together. It’s not just about growth for growth’s sake; it’s about the ever-increasing number of individuals we’re able to support in taking back control of their financial futures. We believe everyone deserves a clear, safe, and positive path forward, and this milestone encourages us to keep pushing that vision.
At Updraft, we’re dedicated to being a trusted guide – offering clear tools, transparent processes, and a supportive voice in a space that can often feel overwhelming. This acknowledgment from Sifted reinforces that our approach is making a difference.
This achievement wouldn’t be possible without the incredible dedication of our team, whose innovative spirit drives us forward every single day. And of course, a heartfelt thank you to our incredible customer community. Your trust, your courage to approach credit differently, and your progress inspires everything we do.

We’re in great company on this leaderboard, alongside many inspiring businesses driving positive change. We invite you to explore the full list and discover more about the UK & Ireland’s fastest-growing startups here.
Thank you for being part of the Updraft journey. Here’s to more progress, more empowerment, and a brighter financial future for all.
Final Thought
Want to take control of your money? If you’re looking to consolidate credit card debt and cut down on high interest, download the Updraft app today.
Loans from 14% APR. 24.6% APR Representative.
24.6% APR Representative based on a £10,000 loan over 60 months at 19.9% fixed interest p.a. Monthly repayment: £277.60. Total repayable: £16,656 (inc. £500 fee). Subject to status and affordability. Consolidating debt may increase the term and total amount repaid.
All figures are representative, the rate you are offered will depend on an assessment of credit worthiness and affordability. Terms and conditions apply.