Updraft Ranked on the Sifted 100 List
We’re thrilled to share some truly exciting news: Updraft has been named #52 on the prestigious Sifted 100: UK & Ireland Leaderboard for 2025. This recognition highlights the 100 fastest-growing startups in the country, and is a powerful validation of our mission to help people clear debt and build financial freedom.
In a year marked by fierce competition and innovation across the startup landscape, achieving a position on this list is a huge testament to what we’re building together. It’s not just about growth for growth’s sake; it’s about the ever-increasing number of individuals we’re able to support in taking back control of their financial futures. We believe everyone deserves a clear, safe, and positive path forward, and this milestone encourages us to keep pushing that vision.
At Updraft, we’re dedicated to being a trusted guide – offering clear tools, transparent processes, and a supportive voice in a space that can often feel overwhelming. This acknowledgment from Sifted reinforces that our approach is making a difference.
This achievement wouldn’t be possible without the incredible dedication of our team, whose innovative spirit drives us forward every single day. And of course, a heartfelt thank you to our incredible customer community. Your trust, your courage to approach credit differently, and your progress inspires everything we do.
We’re in great company on this leaderboard, alongside many inspiring businesses driving positive change. We invite you to explore the full list and discover more about the UK & Ireland’s fastest-growing startups here.
Thank you for being part of the Updraft journey. Here’s to more progress, more empowerment, and a brighter financial future for all.
Final Thought
Want to take control of your money? If you’re looking to consolidate credit card debt and cut down on high interest, download the Updraft app today.
Representative example
26.5% APR representative based on a loan amount of £10,000 over 60 months at a fixed interest rate of 21.9% p.a. This would give a monthly repayment cost of £286.65 per month, with a total cost of credit of £7,198.74 (includes loan fee of £400) and a total amount repayable of £17,198.74.
All figures are representative, the rate you are offered will depend on an assessment of credit worthiness and affordability. Terms and conditions apply.